EXPERIENCEit Edinburgh

Goc’s dedication to pushing the boundaries of what’s possible in the realm of experiences has made her a trailblazer in the industry. Whether it’s through Goc’s work as an experience consultant, festival owner, academic or trend predictor, Goc continues to inspire and innovate, shaping the future of experiential design.

Bev launched Training 4 Resilience in 2011 to deliver training and preparedness exercises for a wide range of clients, including first responders, local and national governments and the events industry. She also is the Glastonbury Festival Steward Coordinator, looking after thousands of volunteers.

Lynsey is an experienced Meetings and Events professional with a strong background in strategic account management, particularly within the pharmaceutical and life sciences sector. Lynsey is known for her ability to build trusted relationships, navigate complex requirements with clarity, and drive programme success through meticulous planning, proactive communication, and a calm, solutions-focused approach.

David started his career working in brand sponsorship and experiences. A role that saw him working on everything from huge international music festivals to more tactical brand experience in supermarkets. His career then took him into traditional marketing communications and strategy before helping set up fresh Edinburgh in 2024. David believes that experience is at the heart of all communication – it’s not what you say, it’s how it makes them think and feel.

Sarah’s famous for blending yoga and disco into a feel-good, high-energy experience that leaves everyone smiling – and a little bit glittery. But there’s more to her magic: she also leads mindful wellness energiser sessions that help people slow down, reconnect, and recharge. Whether you’re looking to dance it out under the disco ball or find your moment of calm, Sarah’s sessions promise to lift your spirits and leave you feeling incredible.

Claire and Lorne are co-founders of The Event Academy, the UK’s leading event training provider. Claire has worked in an event management or consultancy capacity for clients across the world, and built a successful career in the not-for-profit sector. Lorne has 30+ years experience in the industry, having founded and run experiential agencies including Involve and Fathomxp.

Martin is the Scottish Labour MP for Glasgow North and was elected Chair of the All‑Party Parliamentary Group for Events in December 2025, leading the group’s work to champion and support the UK’s events sector across Parliament. He also serves on the Environmental Audit Committee, and is Chair of the APPG on Fairtrade, reflecting long‑standing commitments to ethical trade following a career in the third sector.