Advisory Board

David is an entertainment and culture events marketing professional with a passion for sports, gaming and music. DEI has been at the forefront of David’s career – during his time at the NFL he launched the league’s first-ever UK Black Engagement Network, and the International Diversity, Equity and Inclusion committee.

Lorne has over 30 years’ experience in the events industry, having founded and run experiential agencies including Involve and Fathomxp. Lorne leads The Event Academy and is responsible for over 400 students per year training and graduating into the events industry.

Freelance creative director, writer, and lecturer. An ideas factory for concept and content creation – storytelling strategist delivering limitless experiences defined and shaped by culture first – everything else is just infrastructure.

Lorna Macleod joined HelmsBriscoe as Associate Regional Vice President for Scotland in September of 2020 with more than 30 years of experience in the hospitality industry. Prior to joining HelmsBriscoe, Lorna worked for several major hotel chains in both operational and sales roles.

With extensive experience in the outdoor live events industry, Goc excels at meeting audience demands and providing memorable experiences. Stemming from a lifelong desire to create memories for people, Goc’s work at Buro Happold focuses on optimising the experiences of users. With extensive knowledge on event delivery, Goc bridges the gap between design and the delivery of an experience.

Stuart leads Catch the MICE, a consultancy representing venues and event technology solutions. He uses his extensive industry network to assist event planners in sourcing and implementing the right venues and technology solutions for their businesses.

Experience designer, advisor, strategy consultant, keynote speaker, writer, futurist, innovation activist, brand storyteller, and XR explorer with a unique combination of strategic, creative, commercial and international experience, Kim has a strong background in strategy and planning, creative and talent management.

Tracy Ryan is a marketing professional with over 30 years’ experience in strategic marketing planning, marketing communications and campaign management across regional, pan-EMEA and international roles.